For one year I have been taking part of the AgriOpenData project, an online platform designed by Massimo Morbiato, the project manager of EZ Lab, a startup based in Padua (IT) that focuses on semantic web and open-data systems.
I have already said that projects with an ethical content are the best for me. Today ethics is necessary to transform idea into concrete results and I believe that it is a highly shareable value that leads to success.
AgriOpenData mixes ethics, new technologies and the agro-food industry, one of the most popular Italian excellence. This combination will revolutionize the entire food sector.
But exactly what is AgriOpenData and how will it affect the agri-food sector? Keep reading.
We created AgriOpenData to allow farmers, agronomists and the affiliated industry to trace all the production processes. The aim is to bring all these data to the final consumer, who will know the exact origin of the product, the phyto-pharmacological treatments it received and all the collection, processing and packaging processes from the field to the supermarket.
This total transparency will enhance the quality of the products. Do you think it’s a little idealistic? I don’t think so. Let me explain.
The transparency given by AgriOpenData makes it possible to recognize the true value of the agricultural productions and finally prevents the possibility to deceive the consumers trough marketing tricks.
This improvement is possible because of the Blockchain, that is, the collection and sharing of data. The “benevolently obliged” transparency prompts the farmers and all the members of the production chain to pay more attention to the issues of food safety and eco-sustainability.
So AgriOpenData is marking a new standard for the agri-food sector and the entire production chain must upgrade itself as soon as possible, because this changing has already started.
The collaboration between EZ labs, AgriOpenData and Ernst & Young Italy, led to the creation of “WINE Blockchain”, a digital solution for tracing and certifying the wine production.
In Puglia, the Cantina Volpone has already integrated “WINE Blockchain” in its production processes and today represents the first case history in Italy of a wine, the Bianco Falanghina, of which it is possible to know all about.
AgriOpenData is an example of what I call “Digital Enlightenment”, an historic moment in which the gap between industry and the consumer is becoming shorter with all its revolutionary implications.
The fact that I’m actively involved in this changing makes me enthusiastic!