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The most effective strategies to motivate and improve your salesforce
If you are a director or sales manager, you'll probably know that managing people and sales teams is not an easy task. Your decisions determine the effectiveness and the motivation levels of [...]
Is Enterprise Gamification just a myth or an effective business strategy? Here is the answer.
In recent years, gamification has acquired an important role: it is a technique which applies gaming principles and mechanics in non-recreational contexts. However, Enterprise Gamification (i.e. gamification strategies in a business environment) [...]
HR Trends: what revolutions will take place in human resource management?
As always, researchers and experts are wondering about the trends which will dominate the area of human resources in the forthcoming year. Thanks to developed cloud applications and services, the leading professionals [...]
How and why E-learning will revolutionise the concept of company training
Much hope and many expectations are concentrated on E-learning, it being one of the sectors of ICT (Information Communication Technology) with the highest growth margins, and where huge [...]
A guide to company digitisation: how to avoid taking the wrong steps by using gamification
Digitisation – digital transformation – is one of the most important changes for all businesses: digital transformation is real and companies must take the right decisions if they are to avoid making fatal mistakes. Within [...]
Whappy is launching Blockchain Gamification Reward, the application for Incentive and Loyalty Programs with the security of Blockchain!
In the photo: Adriano Gazzerro (Whappy) with Massimo Morbiato (Ezlab), Whappy’s exclusive partner in the creation of Whappy Blockchain Gamification Reward. The collaboration was born a few years ago while working on some shared projects [...]
How can gamification improve the CRM adoption rate in the company?
“We can’t force our account managers to use it.” “The data are not accurate so we prefer doing without it.” “It makes us waste too much time and it’s not easy to use.” If [...]
How to bridge the gap between corporate marketing and sales using gamification
In most companies, the marketing and sales departments don’t work together, with the necessary harmony and cooperation. The metrics and benchmarks used to assess their performances are not suitable for creating a common vision. It [...]