Silent line social contest project
Social contest for the generation of content and endorsement of the new Phon Silent line
Rowenta is launching its new super-silent hair dryer line called “Phon Silent by Rowenta”. A Gamification social contest has started a new conversation about the products and, thanks to testimonials and ambassadors, this new item has received great visibility and many endorsements. As a result, there were more than 7,000 uploads, reaching more than 89,000 users.