ROWENTA GAMIFICATION

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ROWENTA GAMIFICATION 2018-11-05T18:03:48+02:00

Project Description

Silent line social contest project


CLIENT

GoupSeb Spa

WORK

Social contest for the generation of content and endorsement of the new Phon Silent line


PLATFORM

Description

Rowenta is launching its new super-silent hair dryer line called “Phon Silent by Rowenta”. A Gamification social contest has started a new conversation about the products and, thanks to testimonials and ambassadors, this new item has received great visibility and many endorsements. As a result, there were more than 7,000 uploads, reaching more than 89,000 users.

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