The paradigm of traditional retail management it has now reached a decisive turning point. The chasm between the physical world and the virtual world is widening more and more. Online sales they seem to increase year after year , while sales in physical points remain stagnant despite still having 80% of the market; increasing the concern of retailers.
Today, retail management must “simply” adapt to the new needs of consumers and consider the fact that experience is the crucial element, we are talking about phygital and retail 5.0 shopping experiences.
Here you will find useful and practical resources to understand how to redefine traditional retail management by leveraging technology, gamification and training of your team.
From the relationship and the increasingly strategic synergy between gamification and the sales force, to the best practices for managing a sales network up to the resolution of the main management problems in the retail sector.
But first 3 tips to avoid 3 common mistakes in retail management
Analyzing the current scenario, it is easy to identify both virtuous examples and gross errors. From this analysis, we at Whappy have collected 3 ideas to be taken into consideration to improve retail management:
- Data analysis is underestimated or even completely ignored. Only through measurement can an idea be transformed into a project and operations can be evaluated to undergo changes, confirmations or denials. Technology now makes it possible to have a rather reliable ROI of the impact of new solutions. Not analyzing the available data means not being able to make decisions for new investments that could easily be confirmed as convenient for the organization.
- The customer must be at the center of the sale . Too often we forget that the customer is the absolute protagonist around whom everything revolves. The moment he stops being pampered and experiences an unsatisfactory experience, he changes brands.
- Resources must be organized and distributed in an optimal way to create an experience during the purchase phase . Reference is made to staff training and happiness, but also to the use of technologies to bring the customer closer to the brand, to give a positive experience and to optimize the post-sales phase.