Discover the advantages from a CEO perspective

/Discover the advantages from a CEO perspective
Discover the advantages from a CEO perspective 2018-07-09T09:57:26+02:00

There are lots of people talking about digital transformation, and many others who offer digital tools to manage businesses, but what actual outcomes have you had from any of this?

If you’re being honest, you’re thinking: “we’ve already done something, but it hasn’t given us much, if anything!”

CEOs who have visited this page have selected these issues:

Although 87% of companies believe it is unnecessary or even out of place, by now digitalization is an inevitable phenomenon. It’s necessary to put yourself in this perspective (source: Infusionsoft). This year, public cloud services hit 208 billion in sales, a 172% growth from the previous year. The best results were found in IaaS (+42.8%), followed by SaaS (+21.7%). IDC predicts the B2B App enterprise market will take off (collaborative CAGR solutions), with a 19.3% growth in the next year, breaking the 5 billion mark in sales.

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You’re right! Italian employees believe digitalization would allow them to save 3.5 workdays a month, and the European average is estimated at a total of 3.3 workdays saved (source: Censuswide on behalf of Ricoh)

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Using technology that lets you collect data in real time and make quick, objective decisions is essential. The effectiveness of such technology can only be guaranteed if there is a “significant change in terms of the responsibilities and priorities of the personnel involved” (Eric Woods, Computer Weekly). It means constantly producing data and making it immediately available when needed, preferably with few but clear and suitable extractions. Above all, it means automatically having that data provided to you and your work team. 65% of users want CRM and its tools to be easy to use (source: IBM).

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You need to equip management with an internal communication tool that is intuitive and rapid, integrating the functions of the platforms that different departments use. Good alignment between marketing objectives and sales activities leads companies to correctly communicate internally and to reach objectives. This occurs 66% of the time versus 41% for organizations that are not completely aligned (source: InfusionSoft)

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Have you been wondering whether or not digitalization is really such a great opportunity?

Let’s start off by looking at a few problems we’re all familiar with:

  • User adoption of CRM is at a historic low, and people aren’t getting engaged with the software their companies are putting at their disposal.
  • You’re unable to see the true competitive advantages your company could gain from digitalization tools; your executives and managers are asking for new tools, but you don’t want to go and complicate a situation where departments are already having difficulty communicating.
  • You’re afraid the costs won’t be balanced by an increase in productivity or sales.
  • All of the tools you’ve been using speak different languages and now you’ve got a control room piled up with different reports.
  • The tools you’ve already invested in are underused by the members of different departments, who often tend to be contrary to their use or even outright boycott them.

These are the kinds of situations that the companies we meet constantly share with us.

These are the situations where gamification can truly make a difference, but how?

  • It reaches all of your collaborators in real time, meaning you can involve the entire company.
  • It makes business process management and ongoing projects more efficient, monitoring their performance in real time.
  • Effective management support with a single, ideal management tool.
  • Make more efficient decisions because you’ve got a constantly updated report on hand.
  • Utilize an easy tool, offsetting difficulties in implementation and obstacles to change.
  • Get your team involved like they’ve never been before.
  • Control each process with your own personalized dashboard, which is clear, quick and complete

Because there’s nothing better than gamification in order to get taken seriously!

CEOs who have visited this page have selected these issues:

Although 87% of companies believe it is unnecessary or even out of place, by now digitalization is an inevitable phenomenon. It’s necessary to put yourself in this perspective (source: Infusionsoft). This year, public cloud services hit 208 billion in sales, a 172% growth from the previous year. The best results were found in IaaS (+42.8%), followed by SaaS (+21.7%). IDC predicts the B2B App enterprise market will take off (collaborative CAGR solutions), with a 19.3% growth in the next year, breaking the 5 billion mark in sales.

Get your E-Book

You’re right! Italian employees believe digitalization would allow them to save 3.5 workdays a month, and the European average is estimated at a total of 3.3 workdays saved (source: Censuswide on behalf of Ricoh)

Get your E-Book

Using technology that lets you collect data in real time and make quick, objective decisions is essential. The effectiveness of such technology can only be guaranteed if there is a “significant change in terms of the responsibilities and priorities of the personnel involved” (Eric Woods, Computer Weekly). It means constantly producing data and making it immediately available when needed, preferably with few but clear and suitable extractions. Above all, it means automatically having that data provided to you and your work team. 65% of users want CRM and its tools to be easy to use (source: IBM).

Get your E-Book

You need to equip management with an internal communication tool that is intuitive and rapid, integrating the functions of the platforms that different departments use. Good alignment between marketing objectives and sales activities leads companies to correctly communicate internally and to reach objectives. This occurs 66% of the time versus 41% for organizations that are not completely aligned (source: InfusionSoft)

Get your E-Book

Get your free E-book designed specially for your role as CEO for successful digitalization.

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