If you’re responsible for marketing, then you already know what we’re talking about: in the era of digital communication there’s no end to what’s on your plate! Everything gets faster, tools multiply and the time to do things well is shrinking.

Marketing managers who have visited this page have selected these issues:

Often a lack of engagement is what marks the failure of a CRM project. Users perceive it as excessively cumbersome, bureaucratic and difficult to use. Remember that 65% of users want CRM and tools to be easy to use (source: IBM).

Of course! The answer is to adopt a single tool to collect the most information in a soft APP solution, maybe Open Source and in a Cloud service, that is, a solution capable of integrating with systems that are already in use. This year, public cloud services hit 208 billion in sales, a 172% growth from the previous year. The best results were found in IaaS (+42.8%), followed by SaaS (+21.7%). This way, all of your data and communication will be aligned.

Out of 1,600 US companies, only 4% have adopted measures for understanding the commercial and operational benefits of collected data (source: Iron Mountain). You need a strategy. You have to understand exactly what the company’s goals are and, consequently, which data to take advantage of (salesforce.com)

Take advantage of the tools that digitalization offers! You can collect data in both quantity and quality that could never be achieved with traditional methods. Now, data can be memorized and analyzed in real time and no longer in batches, so now you can monitor them and intervene in real time. This allows you to modify and shift marketing activities or promotions in a flash. Good alignment between marketing objectives and sales activities leads companies to correctly communicate internally and to reach objectives. This occurs 66% of the time versus 41% for organizations that are not completely aligned (source: InfusionSoft)

You need a tool that helps you collect and monitor data in real time. You also need a tool that lets you communicate immediately with your market, and to do all this you have to adequately engage your employees in using monitoring systems that are quick and responsive. 44% of companies state that gamification stimulates employee engagement and motivation. (source: Hr Trends and Salary Report 2017, Randstad Professionals)

The ability to carry out online promotional intrusions throughout a customer’s journey is disruptive, often compulsively interrupting their attention and distracting them with new stimuli for consumption in a discontinuous manner. Only 50% of customers involved in loyalty programs are actively involved and 20% of them do not even redeem their prizes when won. 90% of data gathered on loyalty programs are not actually utilized for BI activity (source: Bond Loyalty Report). Without a doubt, the solution lies in the use of the same automatic reactions in the offline world within the digital world, using reminders, triggers and the customization of offers that can be obtained by interpreting the data produced by BI.

If you’re a marketing manager, then you’re surely facing at least one of these challenges:

  • The difficulty in aligning the marketing department’s objectives with those of individual figures in the team;
  • Communication with other departments is difficult and turbulent, especially with the sales department;
  • The tools that are used are not integrated with one another, making the coordination and control of work much more difficult;
  • You always learn when campaigns aren’t working when it’s too late and there isn’t enough time to change course;
  • Online and offline systems are disconnected: it’s hard to understand how to monitor and verify results;
  • Your marketing projects are subjected to digitalization, it gets harder to coordinate, people get upset, goals aren’t reached and pressure rises…

Does any of this sound familiar?

“The digital world has turned into a nightmare: we’re losing information and project pieces because there are too many tools.”

These are some of the situations that happen every day in the marketing department.

Today, gamification can help you. Thanks to gamification, you can:

  • Reach all of your collaborators in real time, from making reports to on demand data streaming;
  • Connect your agencies, sellers and shops;
  • Engage your team like never before;
  • Monitor every single action and use feedback to change in real time;
  • Check every process in your personalized dashboard, which is clear, quick and custom-tailored;
  • Enhance your activities and marketing campaigns by analyzing much more information.

Because there’s nothing better than gamification in order to get taken seriously!

Marketing managers who have visited this page have selected these issues:

Often a lack of engagement is what marks the failure of a CRM project. Users perceive it as excessively cumbersome, bureaucratic and difficult to use. Remember that 65% of users want CRM and tools to be easy to use (source: IBM).

Of course! The answer is to adopt a single tool to collect the most information in a soft APP solution, maybe Open Source and in a Cloud service, that is, a solution capable of integrating with systems that are already in use. This year, public cloud services hit 208 billion in sales, a 172% growth from the previous year. The best results were found in IaaS (+42.8%), followed by SaaS (+21.7%). This way, all of your data and communication will be aligned.

Out of 1,600 US companies, only 4% have adopted measures for understanding the commercial and operational benefits of collected data (source: Iron Mountain). You need a strategy. You have to understand exactly what the company’s goals are and, consequently, which data to take advantage of (salesforce.com)

Take advantage of the tools that digitalization offers! You can collect data in both quantity and quality that could never be achieved with traditional methods. Now, data can be memorized and analyzed in real time and no longer in batches, so now you can monitor them and intervene in real time. This allows you to modify and shift marketing activities or promotions in a flash. Good alignment between marketing objectives and sales activities leads companies to correctly communicate internally and to reach objectives. This occurs 66% of the time versus 41% for organizations that are not completely aligned (source: InfusionSoft)

You need a tool that helps you collect and monitor data in real time. You also need a tool that lets you communicate immediately with your market, and to do all this you have to adequately engage your employees in using monitoring systems that are quick and responsive. 44% of companies state that gamification stimulates employee engagement and motivation. (source: Hr Trends and Salary Report 2017, Randstad Professionals)

The ability to carry out online promotional intrusions throughout a customer’s journey is disruptive, often compulsively interrupting their attention and distracting them with new stimuli for consumption in a discontinuous manner. Only 50% of customers involved in loyalty programs are actively involved and 20% of them do not even redeem their prizes when won. 90% of data gathered on loyalty programs are not actually utilized for BI activity (source: Bond Loyalty Report). Without a doubt, the solution lies in the use of the same automatic reactions in the offline world within the digital world, using reminders, triggers and the customization of offers that can be obtained by interpreting the data produced by BI.

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