Make your marketing easier and more effective
The speed imposed by digitalization and the continuous creation of new channels and tools to reach its customers is radically changing the way of marketing.
Are the old KPIs and success indicators still valid? Is it possible to work based on models like that of the famous 4Ps? The answer is no!
Make your marketing easier and more effective
The speed imposed by digitalization and the continuous creation of new channels and tools to reach its customers is radically changing the way of marketing.
Are the old KPIs and success indicators still valid? Is it possible to work based on models like that of the famous 4Ps? The answer is no!
To write the guide, we interviewed marketing managers who asked us these questions
A key success factor in modern marketing is speed. That is how quickly it is possible to test, validate and implement new solutions and technologies. Easy in theory difficult in practice. Often the IT team is not willing to do tests, the salesman does not want to change the working method … final result? Impossible to compete with those who are faster. Gamification can help you engage and motivate any team, making each new tool and technology simpler to understand and easier to use. Remember that 65% of your team wants any tool to be easy to use first (IBM 2020).
Digitization and web marketing have generated a wealth of new data to measure the visibility and impact of your actions. But how to interpret these data, which ones really have value? According to research by CMO (2018) only 30 of marketers are able to make data-driven decisions. Gamification can help you by generating new KPIs linked to implicit and contextual data for every single action carried out. The cause-effect-performance link can always be clear and analyzed in real time, bringing the company to a data driven performance mode.
Applying traditional marketing concepts in a digital environment means only one thing: whoever has the most resources and budget will win. The cost of modern marketing can only be sustainable by generating conversations, going from 4Ps to 4Es (Engagement, Experience, Exclusivity, Emotion). According to SMT 2019, gamification can lead to an increase of 100-150% of the traditional KPIs analyzed in web marketing.
According to research carried out by Marketo and Marketsource (2018) iThe mismatch between marketing and sales can cost an organization over 10% of annual revenue. Digitization and omnichannel have thus broken down company silos all corporate touchpoints with the end customer must work synergistically. Difficult to do when people have different goals, you need something that involve them and guide them towards the common goal. Gamification, thanks to the alignment between work teams, can increase the possibility of reaching sales targets by 66% (Salefusion 2019).
For any marketing manager, brand awareness and customer loyalty are strategic KPIs. However, the tools and technologies available to positively impact these success metrics have changed . In this case, the speed of adoption and change becomes essential for any marketing manager. Gamification allows you not only to lead change but also to radically innovate the way you promote your brand and retain your customers, through a greater level of engagement. According to an academic research carried out by the Journal of Business Research (2020), gamification can increase the effectiveness of brand loyalty and brand awareness campaigns by 20%.
A common problem for marketing managers, internal marketing fails to keep up with external business communication. The reason? It is difficult to coordinate people who have different roles, functions and working methods in a context that now requires transversal operations. Digitization, the penetration of Social Media and smart working have amplified this need in any organization. According to research by The Social WorkPlace (2018) internal marketing can increase employee productivity by up to 65%,
What real problems will help you solve our guide dedicated to marketing managers
Today the job of the marketing manager is more complex than ever. We are moving from branding to creating conversations with employees and customers , we need to manage an omnichannel made of tools and technologies not yet known and finally, always ensure perfect synergy between roles and company areas. Our guide will help you avoid:
- Your marketing projects undergo digitalization, with increasing coordination difficulties and more disgruntled people.
- IT-side support for testing new tools is too slow or absent for your marketing projects, denying you the opportunity to carry out useful internal digital innovation tests and research to meet the most urgent needs.
- The other business departments do not cooperate due to a misalignment of objectives.
Internal communication is lacking and ineffective, slowing down tasks and activities.
The new tools to be tested and validated are used incorrectly.
It is increasingly difficult to take corrective actions in marketing campaigns.
Online and offline are disconnected and it becomes complex to monitor and verify the results.
To write the guide, we interviewed marketing managers who asked us these questions
A key success factor in modern marketing is speed. That is how quickly it is possible to test, validate and implement new solutions and technologies. Easy in theory difficult in practice. Often the IT team is not willing to do tests, the salesman does not want to change the working method … final result? Impossible to compete with those who are faster. Gamification can help you engage and motivate any team, making each new tool and technology simpler to understand and easier to use. Remember that 65% of your team wants any tool to be easy to use first (IBM 2020).
Digitization and web marketing have generated a wealth of new data to measure the visibility and impact of your actions. But how to interpret these data, which ones really have value? According to research by CMO (2018) only 30 of marketers are able to make data-driven decisions. Gamification can help you by generating new KPIs linked to implicit and contextual data for every single action carried out. The cause-effect-performance link can always be clear and analyzed in real time, bringing the company to a data driven performance mode.
Applying traditional marketing concepts in a digital environment means only one thing: whoever has the most resources and budget will win. The cost of modern marketing can only be sustainable by generating conversations, going from 4Ps to 4Es (Engagement, Experience, Exclusivity, Emotion). According to SMT 2019, gamification can lead to an increase of 100-150% of the traditional KPIs analyzed in web marketing.
According to research carried out by Marketo and Marketsource (2018) iThe mismatch between marketing and sales can cost an organization over 10% of annual revenue. Digitization and omnichannel have thus broken down company silos all corporate touchpoints with the end customer must work synergistically. Difficult to do when people have different goals, you need something that involve them and guide them towards the common goal. Gamification, thanks to the alignment between work teams, can increase the possibility of reaching sales targets by 66% (Salefusion 2019).
For any marketing manager, brand awareness and customer loyalty are strategic KPIs. However, the tools and technologies available to positively impact these success metrics have changed . In this case, the speed of adoption and change becomes essential for any marketing manager. Gamification allows you not only to lead change but also to radically innovate the way you promote your brand and retain your customers, through a greater level of engagement. According to an academic research carried out by the Journal of Business Research (2020), gamification can increase the effectiveness of brand loyalty and brand awareness campaigns by 20%.
A common problem for marketing managers, internal marketing fails to keep up with external business communication. The reason? It is difficult to coordinate people who have different roles, functions and working methods in a context that now requires transversal operations. Digitization, the penetration of Social Media and smart working have amplified this need in any organization. According to research by The Social WorkPlace (2018), internal marketing can increase employee productivity by up to 65%.
What real problems will help you solve our guide dedicated to marketing managers
Today the job of the marketing manager is more complex than ever. We are moving from branding to creating conversations with employees and customers , we need to manage an omnichannel made of tools and technologies not yet known and finally, always ensure perfect synergy between roles and company areas. Our guide will help you avoid:
Your marketing projects undergo digitalization, with increasing coordination difficulties and more disgruntled people.
IT-side support for testing new tools is too slow or absent for your marketing projects, denying you the opportunity to carry out useful internal digital innovation tests and research to meet the most urgent needs.
The other business departments do not cooperate due to a misalignment of objectives.
Internal communication is lacking and ineffective, slowing down tasks and activities.
The new tools to be tested and validated are used incorrectly.
It is increasingly difficult to take corrective actions in marketing campaigns.
Online and offline are disconnected and it becomes complex to monitor and verify the results.
Experience the real ROI of gamification in marketing
Find out how gamification and data driven performances can simplify and make the role of any marketing manager more strategic thanks to the possibility of:
- Involve all your collaborators in real time, going from reporting to streaming data on demand.
- Communicate with all your entire corporate network; representative agencies, your sellers or your shops
- Involve and motivate work teams, in different company departments
- Measure every single action and change with real-time feedback
- Create, manage and control each campaign with clear, fast and tailor-made personalized dashboards
- Improve your marketing actions and campaigns with a new data driven performance approach
Simplify your work, increase performance and demonstrate the real impact of business marketing
Gamification, as we explain in our guide, will allow you to revolutionize the traditional management of corporate marketing , giving your role the importance it deserves today.
In the guide you will find a straightforward and immediate path to implement a new data driven performance approach for marketing management , making the most of the opportunities offered by digitization.
Gamification will act as a catalyst to always guarantee maximum involvement from any corporate role, simplifying your work and maximizing the results that can be obtained.
