But how can you increase potential sales when certain objective situations consistently keep the sales department from doing its best?
- You have a hard time understanding the actual work your sellers do daily.
- When you have CRM, it isn’t fully utilized, and for some sales managers it’s even “a waste of time”.
- Information comes too late and you can’t understand what objectives have been given and which ones have actually been achieved.
- Your sellers are alien to the digital era and some of them are even hostile to innovation.
- The sales team can’t coordinate without a supporting data set. This makes it hard to reach department KPIs.
This all sounds very familiar, doesn’t it?
Don’t worry, we know. This is the way it is for a lot of companies we meet.
The sales department is constantly pushed to reach its goals, but often doesn’t have the tools needed to monitor KPIs in real time.
Sellers often don’t have the tools they need to check their own performance independently or to compare their results with their colleagues.
If you’re a sales director, you know perfectly well that these are some of the situations that happen every day in the sales department