Whappy Gamification Survey Gamification: download the report

From recruitment to employer experience, from training to performance management, more and more companies are understanding that gamification is one of the most effective drivers for promoting business change, motivating and involving people and generating innovation.

But is this really the case in Italy too?

We have carried out this survey to understand it and offer you a complete overview of the scenario, strategies, resources and perceptions on enterprise gamification in Italy.


In the Whappy Gamification Survey you will find:

• More than 240 responses from Italian companies.

• Real answers from Marketing Manager, HR, CEO and Sales Manager.

• Real areas of application of enterprise gamification.

• Contacts and useful resources to deepen the field of enterprise gamification.

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Take part in the new edition of the research

By downloading the Whappy Gamification Survey we will send you a questionnaire to participate in the next edition of the research that will help us understand how to improve the services we offer to Italian and foreign companies.

If you wish, you can receive exclusive content and research to deepen strategies, business application areas and the potential of enterprise gamification.