To monitor and simplify the management of your sales network , the collaboration and involvement of your sales team is essential.
Any software for the management of the sales network must be designed according to a user-centered logic to transform itself from a control tool to a support tool .
For example, an app for managing sales networks should allow you to:
- Assign sales leads / agents appropriate to their skills.
- Provide continuous feedback and data to salespeople / agents on contacts and leads.
- Promote a climate of collaboration and not hostility.
- Facilitate the control and analysis of performance for top management.
The application of gamification, thanks to the “stimulus-reinforcement” logic , increases the involvement and commitment of your salespeople, supporting them in growth and training.
It will be easier for you to control their activities and increase overall performance, through spontaneous and unforced interactions.
In 2018, 30% of enterprise software and CRM projects failed in 6 months due to user experience problems (Source: Gartner 2019).