Change management can be defined as the set of planned activities aimed at managing change in companies. The path is particularly articulated and complex, as it has a strong impact on the habits of people, who by their nature always show a certain resistance to change. Managing the human aspect, which means [...]
In recent years, the international and Italian managerial debate has focused a lot on theme of corporate digitalization, describing in the first place i emerging phenomena (for example new business models, new forms of digital customer engagement, new methods of analyzing data internal and external to companies), and subsequently the basic methods [...]
If you are a director or sales manager, you'll probably know that managing people and sales teams is not an easy task. Your decisions determine the effectiveness and the motivation levels of your sales network, which is capable of guaranteeing the competitiveness and, sometimes, even the survival of your business. If you [...]
In recent years, gamification has acquired an important role: it is a technique which applies gaming principles and mechanics in non-recreational contexts. However, Enterprise Gamification (i.e. gamification strategies in a business environment) is not just about turning work into a game. In fact, it is aimed at improving company performance through the [...]
As always, researchers and experts are wondering about the trends which will dominate the area of human resources in the forthcoming year. Thanks to developed cloud applications and services, the leading professionals in human resources use technology to attract, understand and manage workers. In order to get a competitive advantage, more and [...]
Much hope and many expectations are concentrated on E-learning, it being one of the sectors of ICT (Information Communication Technology) with the highest growth margins, and where huge investments have been made. […]
Digitisation – digital transformation – is one of the most important changes for all businesses: digital transformation is real and companies must take the right decisions if they are to avoid making fatal mistakes. Within this context, gamification acts as a catalyst for the implementation of best practices in the company, for the company’s entire [...]
In the photo: Adriano Gazzerro (Whappy) with Massimo Morbiato (Ezlab), Whappy’s exclusive partner in the creation of Whappy Blockchain Gamification Reward. The collaboration was born a few years ago while working on some shared projects in the Blockchain field, which focused on the traceability in the agri-food supply chain – an area in which Ezlab [...]
“We can’t force our account managers to use it.” “The data are not accurate so we prefer doing without it.” “It makes us waste too much time and it’s not easy to use.” If these are among the most common phrases heard in the company when it comes to CRM, then there is certainly [...]
In most companies, the marketing and sales departments don’t work together, with the necessary harmony and cooperation. The metrics and benchmarks used to assess their performances are not suitable for creating a common vision. It is as if the departments work separately from each other, as if they were not part of the same team. [...]
When did you last check your Instagram and Facebook accounts? Let's face it: on average we spend 5 years of our life on social media. It is more than the total time we dedicate to eating or taking care of our personal appearance. According to the study How people use social media in 2018 by [...]
The startup environment and the use of innovative techniques, such as growth hacking, are often considered to be the solution to the problem of the low level of digitalisation of Italian companies. In particular, one of the most widespread buzzwords in the labour market is “growth hacking”, which is often linked to the new ideas [...]
