Your customers are no longer enough to simply buy products and services but are looking for an engaging omnichannel shopping experience.
It is the combined effects of digital disruption and phygital shopping experiences that make the boundaries between offline and online increasingly blurred.
In such a scenario, activating initiatives such as personalized discounts, fidelity cards or mobile apps without first thinking about how to engage your customers is the road to failure. The reason?
- Overcrowding with non-engaging online technologies, apps and software.
- Replication of inefficiencies and criticalities from offline to online (and vice versa).
- Absence of instant feedback and measurement of irrelevant KPIs.
Most loyalty programs do not generate brand loyalty for the business but create loyalty to the best offer on the market. Do you want this?
To create loyalty to your brand you need to think from a loyalty 3.0 perspective where involvement, big data and gamification generate a completely new scenario.
Do you want to find out how you can retain your customers thanks to gamification and increase sales?