Whappy supported BATA, the first company in Italy in footwear franchising, with a revolutionary project to push sales within stores throughout the Italian territory.
With Whappy BATA’s Gamification APP, it involved more than 1000 salespeople in almost 300 Italian stores, between operational levels and store managers, with the aim of retraining and motivating its sales network by enabling it to have a new capacity for customer retention, promotion and product consultancy.
Thanks to this first successful project, the gamification application has reached Southeast Asia , involving the markets of Singapore, Vietnam, Thailand and Malaysia.
With Whappy, the retail 5.0 digitalization project was able to take shape and achieve, thanks to a Human-Capital-Management gamification solution, excellent levels of implementation of workforce organization processes , motivation, internal productivity, sales incentives, as well as promotion to the final customer.
The main results achieved:
- Spontaneous adoption rate of the APP above 85%.
- Average increase in productivity.
- Double-digit average increase in turnover.
- 50% reduction in implementation times for internal store processes.